$35 · Business and Professional Writing
Very good, near-new condition. Used lightly within a two-month period. Practically pristine, new condition other than a light fold dent on the back cover that a borrower accidentally made near the end of the used period (more of a personal peeve).
A required textbook in Vancouver Island University course. A very well-written and valuable reference and manual for any good non-essay writing even outside of class.
Information from the publisher's website:
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included.
Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Paul MacRae is an instructor in business and professional writing at the University of Victoria.
Table of Contents:
Introduction to Business and Professional Writing
Part 1: The Basics of Strong Writing
Chapter 1 - Plain Language
Chapter 2 - The Seven C's of Good Professional Communication
Chapter 3 - The Eighth C: Learning Grammar Language
Chapter 4 - Copy Editing
Part II: Document Design
Chapter 5 - Basic Document Design
Chapter 6 - Formatting for Correspondence
Part III: Correspondence
Chapter 7 - Emails and Memos
Chapter 8 - Letters: Good News, Neutral and 'Bad News'
Chapter 9 - Persuasive Letters
Part IV: Writing for a Job
Chapter 10 - Cover Letters
Chapter 11 - Resumes
Part V: Promotional Materials
Chapter 12 - News Releases
Chapter 13 - Brochures
Chapter 14 - Promotion on the Web
Part VI: Oral Presentations
Chapter 15 - Individual Oral Presentations
Chapter 16 - Group Presentations
Part VII: Reports
Chapter 17 - Informal Reports
Chapter 18 - Formal Reports
Chapter 19 - Formal Report Example
Appendix A - Answers to Exercises
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|Posted||December 12, 2015|
|Renewed||May 05, 2017|
|Expiry||June 04, 2017|